Case Study · Branding
ROSA — Boutique Florist Brand Identity
A romantic, modern florist identity for the UAE market — bilingual wordmark, soft palette, signature packaging, and a card system that travels with every bouquet.
- Client
- ROSA
- Sector
- Retail & Lifestyle
- Location
- United Arab Emirates
Deliverables
- Brand positioning & tone of voice
- Custom bilingual wordmark
- Secondary monogram for small applications
- Soft, photo-friendly colour palette
- Bouquet wrap & signature box
- Care card & gift card system
- Sticker & ribbon kit
- Brand guidelines PDF
The brief
ROSA wanted to launch a boutique florist that felt distinctly modern — not the gold-foil-and-script style that dominates the category. The brand had to read as personal and crafted, work beautifully under photography for social, and translate cleanly into Arabic without losing its romance.
Our approach
We spent the first week with the founder shooting reference: real bouquets in real light, paper textures, hand-tied ribbons. The brand needed to be the frame, not compete with the flowers. From there we drew three custom wordmarks by hand and tested each one wrapped around a stem in a packaging mock-up before refining the chosen direction.
The system
The final wordmark is a soft, custom serif paired with a delicate Arabic counterpart drawn to share the same vertical rhythm. The palette stays out of the way — a warm off-white, a deep stem-green, a single dusty rose accent — letting the flowers themselves carry the colour. Packaging uses an unbleached kraft wrap with a single foil-blocked monogram, and a small care card slips into every order.
Rollout
We produced the first run of wraps, boxes, ribbons, and cards through our local print partners and supplied the team with Instagram post and story templates pre-set in both Arabic and English. The brand guidelines PDF shows the team exactly how to photograph product so the feed stays consistent.
Outcome
ROSA launched with a complete identity, photo system, and packaging set — and a brand that holds its own next to the flowers it sells.
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