Case Study · Branding
FLOAT — Beverage Brand Identity
A bright, modern beverage identity built to stand out on a crowded shelf — bilingual logo, can system, social kit, and a launch toolkit the team can run themselves.
- Client
- FLOAT
- Sector
- Food & Beverage
- Location
- United Arab Emirates
Deliverables
- Brand strategy & naming refinement
- Bilingual logo system
- Can & bottle label system
- Outer packaging (multi-pack, tray)
- Launch campaign visuals
- Social media template kit
- Trade-show booth graphics
- Brand guidelines PDF
The brief
FLOAT was a new beverage entering one of the UAE's most competitive shelves. The team had a great product but needed an identity that would catch the eye at three metres, hold up at thirty centimetres, and feel modern enough for a younger audience without alienating a wider family shopper.
Our approach
We started in the supermarket. A morning of shelf walks across Abu Dhabi gave us a clear read on what the category was already doing — and what nobody was doing. From there we wrote a one-page positioning statement, then designed three concept routes pushed all the way to a finished can and an Instagram feed, so the founders could choose based on shelf reality, not slides.
The system
The chosen direction is built around a confident, slightly playful wordmark with a hand-drawn Arabic counterpart that shares the same bouncy rhythm. Each flavour gets its own bright accent colour layered over a clean white can — easy to read at distance, easy to range. Typography pairs a strong display face with a clean bilingual body family for ingredient legals and social.
Rollout
We supplied production-ready can artwork, multi-pack and tray dielines, social media templates, and a launch campaign visual kit. The brand guidelines PDF includes flavour-extension rules so the in-house team can add new SKUs without a designer in the room.
Outcome
FLOAT shipped on schedule with full retail packaging, social system, and a clear visual identity that holds its own on shelf — and a brand the team can extend without losing the thread.
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