THE “FLOAT” LOGO CAPTURES THE ESSENCE OF GENTLE MOTION AND EFFORTLESS ELEGANCE.
ITS HAND DRAWN LETTERS ECHO THE RHYTHM OF SOFT WAVES RISING AND DIPPING IN A FLUID
DANCE. THE UNIQUE FLOW OF THE TYPOGRAPHY CONVEYS A SENSE OF CALM, BALANCE, AND
CONTINUITY, INVITING THE VIEWER TO FEEL AS THOUGH THE WORD ITSELF IS FLOATING.